Ruijie SBG Brings Together LATAM Partners at the 2026 Channel Summit in Bogota, Highlighting AI-Driven Innovation

Bogotá, Colombia — Ruijie Network’s SBG division successfully hosted the 2026 Ruijie SBG LATAM Channel Partner Summit, uniting leading channel partners from across Latin America under the theme “Evolution.” The summit provided a strategic forum to review market momentum, unveil next‑generation solutions and align partners on cloud- and AI‑driven, scenario‑based networking.

The opening address framed growth as the result of strategy and execution rather than chance. Ruijie executives reviewed the company’s performance in China and noted that the brand now holds approximately one‑third of the LATAM market, according to internal figures. The keynote outlined the company’s shift from single‑scenario products to multi‑scenario, cloud‑native offerings and introduced core priorities for 2026: new Ruijie and Reyee launches, AI‑oriented SME networking with Ruijie Cybrey, refined market segmentation and the “double analysis” methodology—aligning product strengths with customer profiles to help integrators capture value more precisely. Marketing innovation initiatives for 2025–2026 and product operation plans were also presented.

SMB: Reyee managed solutions and AI Cloud

The SMB product session showcased Ruijie Reyee’s AI‑managed solutions, anchored by Ruijie Cloud’s mission of technological equality. Highlights included the evolution of residential Wi‑Fi with new access points, simplified E‑Workflow, and AI‑enabled public Wi‑Fi to address longstanding unmet needs. Surveillance scenarios were addressed with the ES2 outdoor switch, SD‑WAN‑enabled multi‑site CCTV solutions and a new indoor ES2 series—underscoring the summit’s theme that “evolution never stops.”

ISP: scalable, profitable, customer‑centric

Ruijie introduced Reyee ISP solutions with LATAM as a strategic starting point. The portfolio features GPON ONU products, DCMD high‑gain omnidirectional antennas and Ruijie Cloud ISP services designed to reduce OPEX and simplify operations. Presentations demonstrated how the solution helps service providers balance profitability and customer experience while adapting to diverse deployment scenarios.

SME: Cybrey AI — professional but easy

The SME launch detailed Ruijie Cybrey as an AI‑oriented networking platform that simplifies professional networking for small and medium enterprises. Built around the CEAN (Cloud Edge Agentic Network) architecture and Cybrey Cloud with 35 predefined models, Cybrey targets significant TCO reductions for SI/MSPs while improving security and manageability. New hardware introductions included high‑reliability CS switches, CR gateways (including the RG‑CR5016 supporting up to 5,000 concurrent users), CF firewalls and the AI‑enabled CAP series. Product claims and efficiency figures were presented with suggested baselines for partner evaluation.

Data‑driven growth and localized post‑sale support

The program recognized top LATAM partners with channel awards and provided detailed briefings on channel policies, go‑to‑market incentives and localized post‑sale service models designed to improve response times and partner satisfaction. A session on shifting from “growing by intuition” to “growing with data” underscored the role of customer×product analysis in opportunity capture.

As Ruijie and its partners look forward, our strategic focus remains on driving digital transformation across core sectors, from K12 and Higher Education to Enterprise, Manufacturing, and Government. By providing the essential infrastructure to lead the global AIGC era, the combined strength of Ruijie’s high-performance networking and our partners' local expertise continues to deliver the backbone for modern digital governance and global business efficiency.