Innovate Today, Lead Tomorrow: Ruijie Enterprise APAC Partner Summit 2025
Release time：
2025-11-12
Views：
On November 6, 2025, Ruijie Enterprise successfully hosted the
APAC Partner Summit 2025, bringing together top distributors, partners, industry leaders, and innovators from across the region for an exclusive full-day strategic gathering. Held under the theme
“Innovate Today, Lead Tomorrow”, the summit highlighted Ruijie’s accelerated growth in APAC, its strengthened channel ecosystem, and the joint commitment to co-building long-term success with partners.
Setting the Stage for APAC Success
The conference opened with a warm welcome from Ruijie’s APAC team, outlining the company’s expanding regional footprint and the strategic importance of APAC as one of Ruijie’s fastest-growing international markets.
This was followed by a dedicated APAC Strategic Update, outlining new market priorities, key vertical focus areas, and the data-driven insights guiding Ruijie’s 2026 business direction. The session reinforced Ruijie’s emphasis on large enterprise projects, high-value sectors, and long-term ecosystem building.
Fabrice Lv, General Manager, International Business Unit, Ruijie EBG, delivered the Summit Opening Address, emphasising APAC’s tremendous momentum and reaffirming Ruijie’s commitment to empowering partners with resources, support, and a unified roadmap for market expansion.
Keynote Highlights: Enterprise Transformation & APAC Strategy
The session featured a keynote on Ruijie Enterprise
transformation journey, showcasing Ruijie’s evolution from product-centric to
customer-experience-centric value creation. Partners received updates on the operational shift, ecosystem investments, and new capabilities being introduced across the region.
This was followed by a dedicated APAC Strategic Update, outlining new market priorities, key vertical focus areas, and the data-driven insights guiding Ruijie’s 2026 business direction. The session reinforced Ruijie’s emphasis on large enterprise projects, high-value sectors, and long-term ecosystem building.
Localisation, Growth Mechanisms & Partner Enablement
Localisation mechanisms played a key role in Ruijie’s global expansion strategy. The discussion focused on local sales enablement, go-to-market adjustments, and new investment directions at the country level to accelerate partner success.
Becky Xie, Executive Assistant to the President, Ruijie EBG and
John Zhang, Director of APAC Channel Department, Ruijie EBG, then presented a comprehensive Partner Support, Incentives & Growth Framework, featuring improved incentive structures, resources for frontliners, GTM toolkits, and the new APAC-wide partner enablement programmes. This session reaffirmed Ruijie’s intention to build a scalable, predictable, and profitable partner ecosystem.
Product & Technology Insight: A Glimpse into Innovation
Jerry Zheng, General Manager of Overseas Product Division, Ruijie EBG
James Yang, Product Expert of Overseas Product Division, Ruijie EBG
Francis Shi, Product Expert of Overseas Product Division, Ruijie EBG
The summit continued with a curated
Product and Technology Insight Session, providing partners with forward-looking perspectives on Ruijie’s innovation roadmap. Rather than deep technical specifications, the session highlighted how Ruijie’s upcoming technologies will strengthen competitiveness in key sectors such as government, higher education, enterprise, and healthcare.
Success Stories: Winning Together
A panel discussion was conducted featuring Steven Ong, CTO & GM of Global Training (GTD), Ruijie EBG; James Yang, Product Expert of the Overseas Product Division, Ruijie EBG; Wilson Kong, Sales Director of Malaysia, Ruijie EBG; and Austin Si, Country Manager of Indonesia, Ruijie EBG, who shared APAC success stories.
One of the most engaging moments was the
Country Success Sharing Session panel discussion, where Ruijie’s local representatives from APAC markets took the stage to showcase their breakthrough projects, market wins, and key lessons learned.These real-world stories showcased the power of collaboration and the significant role Ruijie solutions are playing in digital transformation across the region.
Evening Gala: Celebrating Excellence & Partnership
Kyle Huang, General Manager of the Asia Pacific Region, Ruijie EBG, delivered the welcome remark during gala dinner, concluded the summit, and shared the outlook and key execution pointers for 2026.
The summit concluded with the
APAC Partner Appreciation Dinner, honouring outstanding contributors who have demonstrated exceptional performance, commitment, and innovation throughout 2025. Among the award highlights were the prestigious
APAC Market Accelerator Award 2025, recognising partners who achieved rapid growth and set a benchmark for excellence within the channel ecosystem, as well as the
APAC Master Strategist Award 2025 and the
APAC Co-Innovation Pioneer Award 2025, both celebrating strategic leadership and co-innovative achievements across the region.
Co-Creating the Future of Intelligent Connectivity in APAC
The Ruijie APAC Partner Summit 2025 served not only as a strategic gathering, but as a powerful testament to the strength and unity of Ruijie’s regional ecosystem. With a clear roadmap, reinforced channel support, and a shared belief in co-creation, Ruijie and its APAC partners are poised to accelerate digital transformation across the region in 2026 and beyond.
