Introduction
As Egypt’s first fully automated ceramic tile manufacturer, Ceramica Platino Group is doing more than producing tiles, it’s setting a new benchmark for industrial innovation. With a strong track record in porcelain and ceramic production, the company has built a reputation as a regional leader, exporting to markets across the Middle East and Europe.
At the heart of Ceramica Platino’s growth is a commitment to smart, sustainable, and precision-driven manufacturing. Powered by robotics, AI, and IoT, its operations demand more than just machinery, they require a network infrastructure that is fast, intelligent, and resilient. As the company expanded automation and introduced AI-driven design, maintenance, and monitoring, its legacy systems began to reach their limits, prompting the need for a next-generation industrial network built to support scale, integration, and uninterrupted performance.
Scaling a Smart Factory in Harsh, Real-World Conditions
With digital operations expanding and new production lines coming online, Ceramica Platino needed a partner who could design and deliver an industrial-grade network, fast, stable, and future-proof.
A Trusted Technical Partner for Factory-Specific Needs
To navigate this complex upgrade, Ceramica Platino needed more than a vendor, they needed a technical partner. This confidence extended from rigorous pre-project testing, reliable implementation, to consistent post-deployment support, ensuring long-term success in their demanding setting.
The Imperative for Industrial-Grade Hardware
Existing legacy network equipment has reached end-of-sale. Crucially, it lacked the high-specification hardware required to endure the extreme temperatures, abrasive dust, moisture, and electromagnetic interference inherent in ceramic tile production. This fundamental mismatch led to instability and made it unsustainable for critical future operations.
Zero Downtime Seamless Integration
The network supports not only employees, but also robotic lines, sensors, and OT systems, making any upgrade a delicate task due to the factory’s 24/7 operations. A reliable, future-ready solution was required to integrate seamlessly with existing infrastructure, including legacy IP phones and industrial equipment with older PoE requirements, all while enhancing operations without disrupting the continuous manufacturing flow.
Balancing Performance with Predictable Costs
Ceramica Platino sought a comprehensive network solution that combined high performance with upfront costs suited to an industrial scale. Crucially, they needed to avoid recurring subscription fees and ensure easy, efficient monitoring without adding complexity or burden to their lean IT operations.
A Partnership Delivering Enduring Industrial Connectivity
The journey began with a strategic pilot deployment, carried out in close collaboration with the factory’s engineering team. Industrial-grade switches and access points were introduced in key areas of the facility, where their performance, compatibility, and reliability proved essential. This success laid the groundwork for the next phase, a comprehensive network tailored to demanding industrial use cases, supported by a strong partnership that truly understood the factory’s unique environment.
A Partner to Trust in an Industrial Setting
Engineers maintained close communication with the plant team, conducting on-site assessments and fine-tuning configurations for the factory's unique operational requirements. This collaborative partnership, from initial pilot testing to seamless implementation and robust post-deployment support, instilled the confidence Ceramica Platino needed in their critical network infrastructure and chosen provider.
Designed for the Factory Floor
The comprehensive solution deployed included a purpose-built industrial network switch series, strategically chosen for its robust, high-specification design. This hardware was specifically engineered to withstand Ceramica Platino's uniquely challenging environment, where standard enterprise-grade equipment would simply fail, ensuring unwavering reliability across all operations.
Non-Disruptive Seamless Integration & Reliable Upgrade
Field engineers carried out meticulous pre-configuration and a phased deployment, enabling a seamless switch-over with zero downtime, a critical achievement for a facility that operates around the clock. Comprehensive on-site assessments were conducted to optimise the network topology for the factory’s unique conditions. Crucially, the solution provider’s R&D team worked closely with Ceramica Platino to customise software for compatibility with older PoE standards. This ensured continued, seamless operation of existing IP phones and legacy systems, delivering a reliable upgrade without the need for costly replacements.
Solution for Cost-Efficient & Simplified Management
Beyond the robust hardware, Ceramica Platino gained a solution designed for long-term value and simplicity. The new infrastructure avoided future subscription costs, ensuring cost-predictability. WIS, the intelligent cloud platform provided real-time visibility, centralised control, and custom SSIDs, significantly enhancing network performance and simplifying overall IT management for their industrial setting.
Ceramica Platino's Future-Ready Industrial Connectivity
With the industrial network solution in place, Ceramica Platino now operates on a network that fully supports the scale and precision of its advanced factory operations, providing a solid foundation for long-term business success. It is a solution built to withstand the unique rigours of industrial manufacturing.
Unwavering Stability for Critical Systems in Harsh Conditions
The factory’s automated machines, monitoring systems, and control terminals now operate on a stable, low-latency network, delivering consistently reliable performance since deployment. This directly translates to uninterrupted production and maximised operational uptime, even amidst factory heat, dust, and vibration.
Proven Durability for Industrial Demands
The industrial-grade switches have operated continuously and flawlessly in high heat, dust, and other challenging environments, proving their mettle where standard enterprise equipment would surely fail. This means Ceramica Platino can rely on their network as an integral, resilient part of their production line.
Efficient Deployment & Maximised Existing Investments
The new system was deployed alongside live operations. The IT team reported zero production interruptions, with most components going live within minutes. With high-power PoE++ support, even demanding industrial devices are powered reliably without separate cabling, simplifying installation across diverse factory zones. The new network's seamless integration with legacy equipment, meant no costly rip-and-replace, preserving Ceramica Platino’s previous investments while enhancing overall capabilities.
Streamlined IT Operations & Proactive Industrial Management
Through the intelligent cloud network management platform, Ceramica Platino's network team gained proactive fault alerts, remote access, and streamlined daily operations. This empowers them to manage the network efficiently, ensuring it never becomes a bottleneck to their complex production processes.
Confidence in a Trusted Partner for the Long Haul
Ceramica Platino gained a reliable technical partner dedicated to their long-term success in a highly specialised field. This ongoing support offers peace of mind and confidence that their critical industrial infrastructure is in expert hands.
"In a smart factory like ours, every millisecond counts. Even minor network failures can disrupt production. We needed more than hardware, we needed a partner who understood our pace and vision. Ruijie worked closely with us from design to deployment, ensuring zero downtime and seamless integration. Now, our operations are faster, more connected, and future-ready."
Ceramica Platino’s decision to modernise its network was driven by a
clear objective which is to embed long-term reliability and operational excellence at the heart
of its operations, specifically addressing the unique demands of an industrial setting. Anchored
by an industrial-grade switch series and supported by a dedicated technical partnership, the
solution ensures that every device, from legacy IP phones to modern IoT equipment, remains
securely connected and supported, even in Egypt’s most demanding manufacturing
environments.
By emphasizing true industrial-grade compatibility, environmental
resilience, cost-effectiveness, and truly collaborative problem-solving, the chosen partner
demonstrated unwavering trust and full commitment to Ceramica Platino’s success. Today,
Ceramica Platino continues its growth with confidence, knowing its network is a robust
foundation built for the factory floor, supporting every step forward in its innovative
manufacturing journey.
