Ruijie EBG 2025 China Partner Conference, Co-Building a Future of Experience and Growth
Release time：
2025-06-03
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Suzhou, China – Ruijie recently hosted its 2025 Enterprise Business Group (EBG) Partner Conference, welcoming key channel partners from across China under the theme “Open Collaboration, Co-Building Experiences.” This annual gathering has become a cornerstone of Ruijie’s partner engagement, setting the tone for innovation, growth, and strategic alignment for the year ahead.
A Six-Year Journey of Co-Building and Growth
Henry Huang, Vice President of Ruijie Networks and General Manager of Ruijie EBG, delivered the opening keynote by reflecting on the journey since the company first introduced its “Co-Create Partnership Model” in 2019. With over 20,000 partners jointly serving nearly 30,000 customers to date, the model has become a proven formula for sustainable growth.
In 2024 alone, Ruijie recorded nearly RMB 11.7 billion in revenue and RMB 574 million in net profit, an impressive year-on-year growth of over 40%. Henry reiterated that Ruijie’s next chapter will focus on delivering “end-to-end, experience-driven value” to customers and partners alike.
Customer Experience as a Strategic Differentiator
Addressing the shifting economic landscape and intensified competition, Zhang Yi, Deputy General Manager of Ruijie EBG, highlighted the growing significance of customer experience as the new battleground. Citing industry forecasts of negative IT budget growth in China for the first time in 2025, Zhang asserted that excellence in user experience will be key to standing out in a market where technology and cost increasingly converge.
Zhang outlined Ruijie’s newly introduced MTCV (Marketing to Customer Value) framework, a holistic lifecycle approach spanning everything from market insight to customer success. The goal is simple yet profound, which aims to turn every customer interaction into a lasting touchpoint of trust and differentiation.
Scenario-Led Innovation: Technology That Solves Real Business Challenges
In one of the event’s key sessions, Liu Funeng, General Manager of Ruijie EBG Solutions, delivered a powerful message on experience-driven, scenario-based innovation.
He unveiled seven newly launched solutions, targeting three common challenges in digital transformation:
- Business continuity disruptions
- The tension between security and user experience
- Poor adaptability of generic solutions
Liu highlighted Ruijie’s focus on open innovation and deep industry understanding as the driving forces behind its differentiated offerings. These solutions go beyond technical upgrades, serving as strategic enablers of better customer experience and business outcomes across sectors such as education, finance, healthcare, and manufacturing.
From Partner Collaboration to Partner Empowerment
The conference also served as a platform to unveil the next evolution of Ruijie’s partner engagement strategy. Ye Yongjun, Deputy General Manager of the Ruijie EBG Channel Division, introduced a comprehensive upgrade to the Co-Create Model, expanding it beyond customer collaboration to include co-building in products, territories, and services.
Listening to the Voice of the Partner
Throughout the conference, representatives from Ruijie’s channel network shared testimonials on how the co-building model has delivered real business value. From enhanced service capabilities and local market autonomy to improved trust and transparency, the feedback underscored how Ruijie’s approach is empowering its partners to succeed independently while remaining connected.
A Future Defined by Experience and Ecosystem
As digital transformation accelerates across sectors, Ruijie continues to position itself not merely as a solutions provider, but as an ecosystem enabler. By fostering experience-led innovation and doubling down on collaborative growth, Ruijie is charting a path where technology, service, and trust go hand in hand.
The event concluded with a renewed sense of unity and ambition, laying the foundation for a stronger, smarter, and more sustainable future, built not just by Ruijie, but together with its partners.
